Fox Lab UK /

Fox Lab have created a specialist brand building wholesale platform. They assist select premium watch brands in penetrating the UK and Middle Eastern markets, developing their retail presence on the high street and online.

We were asked to create a fresh and contemporary identity with a logo that included a representation of a fox. Our solution was to produce an icon based on a wireframe fox’s head that does this, plus when used within a circle becomes a visual reference to a filament bulb, linking the brand to a symbol for ideas and innovation.